The profile of translator Kurt Rehkopf includes high-quality translations from English into German with individual text support and text development customised for the target group. Thoma+Schekorr created the new brand in a poetical but strinking look. The doe – German “Reh” – provides the required identity. The arts- and culture-related motif of forests, the doe’s habitat, symbolises the central areas of his work. The translation principle becomes the underlying idea for navigating the website.