Thoma+Schekorr created a new brand appearance for the Deutsches Hygienezertifikat – the new seal of quality for hygiene and cleanliness. We defined a new brand identity and developed the matching corporate design. As a concrete communications measure, we used e.g. different print media, trade fair appearances and the new website. This website offers companies and consumers targeted information on the services of the Deutsches Hygienezertifikats and the topic of hygiene.
The special challenge was in presenting the Deutsches Hygienezertifikat as an independent, reputable brand on the growing health and wellness market and to clearly communicate its services. The claim “Hygiene schafft Vertrauen” – hygiene builds trust – also supports this.